SearchGPT: what it is and how SEO is changing
The news was in the air, and our Ivano, for example, talked about it in his “SEO for AI” outlining the SEO of the future, but nonetheless it had a very strong echo, causing a mix of interest, hopes and concerns. OpenAI finally announced the birth of the first search engine entirely based on artificial intelligence: it is called SearchGPT and is currently only a prototype available in limited access to a sample of users. The new system can retrieve data and information in real time and leverages its language models for artificial intelligence in an attempt to challenge Google’s monopoly in search, which for decades seemed unbreakable. OpenAI seeks to offer an alternative by focusing on a different approach that will inevitably impact tomorrow’s SEO as well!
What is SearchGPT
SearchGPT is an experimental artificial intelligence-based search engine developed by OpenAI that combines the most advanced AI models with real-time access to information available on the web.
Based on OpenAI’s advanced artificial intelligence models, such as GPT-3.5 and GPT-4o, the system is designed to offer fast and accurate answers and aims to revolutionize the way we interact with information online. Indeed, it aims to offer fast, accurate, and highly relevant answers to user queries, going beyond the operation of a simple traditional search engine to attempt to make online search a more conversational and intuitive experience.