November 2024 Google Core Update: winners and losers
For a while it even seemed like Google had forgotten about it! In fact, we had to wait a full 24 days for confirmation of the completion of the release of the November 2024 Core Update, the third major algorithmic update of the year, which officially ended on December 5 and had the classic variable, moderate to significant, impacts in several areas. As we mentioned in our presentation, this latest update follows in the wake of previous 2024 interventions, expanding the work on quality and reliability, already the focus of the changes introduced by the March and August updates. Precisely because of this, it is interesting to understand who has gained ground and who, on the other hand, has experienced ranking losses, and thanks to the data collected with SEOZoom we can analyze the effects of the update in Italy and provides some insights for future strategies.
What we know about the November 2024 Core Update
Google’s November 2024 Core Update started on November 11, 2024 and officially ended on December 5, 2024, as communicated by the note that appeared on the Google Search Status Dashboard.
This means that it extended for almost 24 days, shaping up as one of the longest algorithmic updates ever, moreover it also happened to straddle central dates in the U.S. (and now international) calendar such as Thanksgiving Day and Black Friday – and thus right in the hot phase of the peak season.
In general, as noted by various international observers, the update followed a gradual rollout process, during which significant fluctuations in global SERPs were observed.
Google communicated the release through its official channels, reporting as now routine that the main goal was “to show content that people actually find useful and reduce the presence of content designed primarily to perform on Search.” This directive confirms the now-established orientation: rewarding useful content that fulfills real informational intent, geared toward solving concrete user needs, and instead penalizing strategies focused solely on search engine optimization without tangible added value.
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