November 2024 Core Update: Google releases its new update!
It’s official: on November 11, Google kicked off the rollout of its new search ranking core update. The announcement immediately ignited the attention of those who closely monitor changes in SERPs, and now all we have to do is watch the expected fluctuations over the next two weeks, which is generally how long it takes for this to be completed.
What are the reasons for the update according to Google?
The announcement of the update had actually already been coming for a few weeks, so it was not a particular surprise. Google had also warned that sites penalized by the September 2023 useful content update should not expect significant improvements from this action.
Updates to the core, released several times a year, introduce major changes to Google’s algorithms and ranking systems. Their overall goal is to improve the quality of search results by prioritizing content deemed truly useful by users. As stated on LinkedIn, Google explained that the November update continues its commitment to showing the most useful content, reducing the visibility of content created solely to rank better in search engines. For now, it is still too early to fully assess the impact of the November update.
How to react if the site is affected by the core update?
For those experiencing negative effects, Google has provided some helpful suggestions:
- Specific actions are not required to recover any lost positions: a drop in rankings or loss of traffic does not necessarily indicate problems with the site. Slight improvement may occur between updates, while more significant recoveries often occur with later core updates.
- Wait until the update is complete before analyzing the impact.
- Compare traffic data before and after the update in