Google August 2024 Core Update: winners and losers
“Oops, Google did it again,” we might say paraphrasing Britney Spears. Once again this year, as is now “tradition,” the Search giant launched an algorithmic update in the middle of August, which disturbed or at least threatened the vacation season of SEOs and webmasters. In fact, the impact of this August 2024 Core Update does not seem to have been that violent, nor do the claims of Google, which had spoken of an intervention launched (also) to help sites that had lost rankings and traffic with previous updates, appear confirmed. Thanks to our SEOZoom Observatory, we analyzed quite a bit of data and sites: so here are our thoughts on the winners and losers of Google’s August 2024 Core Update.
Google’s August 2024 Core Update: the general information
Google’s August 2024 Core Update was launched on August 15, 2024 and officially ended on September 3, completing a rollout that lasted a total of 19 days.
Initially, Google’s announcement projected that the entire process could take up to a month, but it actually fin