Analysis of the March 2024 Google updates: winners and losers
Let’s start with the known facts: last March 5, Google officially released two updates at the same time – March 2024 Core Update and March 2024 Spam Update – which obviously shuffled the rankings a bit on a global scale. The effects on the Italian SERPs arrived a bit late, but nonetheless they were noticeable, and starting from the monitoring of our SEOZoom SERP Observatory we analyzed what was the concrete impact of these two updates on the sites positioned on Google Italy, thus identifying who gained traffic and positions and which sites instead collapsed after the updates.
Google’s March 2024 updates, situation analysis
The first difficulty in analyzing the impact of Google’s changes on SERPs lies in the fact, precisely, that the interventions were two and rather broad-spectrum.
The anti-spam update, which was completed after about two weeks (and thus last March 20) targeted new illicit behaviors such as large-scale production of low-quality or unoriginal content, illicit use of expired domains, and abuse of host site reputation.
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