So much for the “legacy” of a bygone era of the Internet: blogs and blogging still remain, in 2024, a potential lever to win traffic and visits from Google but, more importantly, to strengthen brand authority. It is no longer just about having a personal space online in which to share one’s passions, but about the opportunity to build a community, influence opinions and, why not, generate revenue. Here then is where you may need a step-by-step guide through the process required to set up a blog, with all the information you need to get off on the right foot and build a successful site. From choosing a platform and hosting to creating engaging content and monetizing the site, we will explore ever
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