SEO strategies, how and why to set goals for the site
Google’s communication with webmasters and SEO professionals travels a lot through their YouTube channel, that we often quote in our articles; right after Martin Splitt ‘s videos, John Mueller’s hangouts or Google Search News ‘s show, here it comes a whole new series dedicated to SEO fundamentals and beginners, simply called “Search for Beginners“.
To set a target for our website
In the last updated episode, the Googlers give us precious info on “strategies” value, answering the question “why should I set some goals for my site” and, most of all, providing clear indications on the importance of working with this perspective, how to actually reach these targets and which tools to use in order to measure our work’s impacts.
An eCommerce example: how to strategically work
“If you decide to create a presence for your business on the Web like a shop on a platform such as Amazon or Etsy, or your standalone site”, says the video’s guiding voice, “you’ll be investing money and time to get this done” and a return income on these investments. The video then proceeds with a practical example to better reach the core of the topic question.
You might own a clothing shop wanting to sell your products to clients living outside your base city, other than your fellow citizens: this is a kind of target you can actually assess with your website. To do that, you have to understand what kind of path people are following to become your clients, an