How AI is revolutionizing SEO strategies for eCommerce
Google has changed, but in e-Commerce people continue to work the old way, missing the opportunity to automate processes and tasks to reclaim time and resources to spend on more important things! This is one of the main passages of Ivano Di Biasi’s speech at the e-Commerce HUB 2024 event , in which our CEO highlighted how artificial intelligence is changing the SEO landscape for sites dedicated to online sales. Big brands dominate the SERPs, leaving little room for small business owners, and this is unfortunately a fact also confirmed by studies and analysis. However, AI can support to automate processes such as product sheet creation, to give way and time to focus on what really matters: brand authority and E.E.A.T. (Experience, Expertise, Authoritativeness, Reliability) principles, which is becoming a “real” ranking and visibility factor. So in this article we will explore how AI can optimize your SEO strategy and grow your e-Commerce, with the help of SEOZoom’s AI Tools.