Wrong Google ranking: how to correct the page in SERP
It is a mismatch that can leave us puzzled: we have followed every rule and optimized every tag, yet the page we have carefully curated does not rank on Google. Even worse, another, less strategic and useful page on our site shows up in the results. What does the wrong page ranking on Google depend on, and what can we do to correct this problem and direct the search engine to our preferred page? Here are how keys to change the pitch and resolve the causes of this apparent ranking error, which actually gives us an opportunity to analyze our site and further refine our SEO strategy.
The wrong page ranking on Google
Wrong page ranking on Google occurs when the search engine, for a variety of reasons, decides to show in its results a page of our site that is not the one we had thought was the most suitable to answer a specific user search.
In practice, instead of seeing at the top of the search results the page we have optimized to bring up, we find another page on our site, perhaps less detailed or less relevant. This can happen due to several factors, such as confusing signals sent to Google or a misunderstanding by the search engine of what content is most relevant for a given query. We, therefore, are faced with the need to take action to help Google better “understand” which page we want displayed for certain searches.
