Follow and Nofollow Links, differences and types of use

If to Hamlet the dilemma was “to be or not to be”, to us mere mortals and even more mere Web operators of every kind the issue is definitely different: what do follow and nofollow links actually mean? Which is the difference between these two factors and what kind of impact they generate on a site as inbound and outbound connections? Today we jump right into one of the most central topics for every Web activity, one of the basis to any onpage and (maybe mainly) offpage operation, such as the building of a strong backlink profile.

Follow and nofollow Links, their importance to Google

Here is a premise: links to other resources, such as internal connections to one’s personal site, are one of the Internet’s founding characteristics; not casually we talk about Net or Web, meaning a correlated structure, where every thread leads to the next. Therefore, the whole idea to completely delete links from every site really is ludicrous, other than ironical, given the fact that this would bring life to individual entities with a life of their own that, consequently, would only offer the user a limited content and a partial experience.

Instead, Internet’s nature requires whenever mentioning in a page contents covered on other sites to insert a link useful to the user willing to deepen the subject, as whenever resuming a theme already covered on one’s personal blog it is required to redirect to the specific article with an internal link. Basically, the choice is the visitor’s, who is immediately being called to choose if following or not a link towards an (hopefully) useful resource, in line with the info he is looking for. It is obvious that when the connection is performed through an external link we take