CPC: what the cost per click is and how it is calculated
It is an almost literal example of an investment, of a payment that happens in exchange for a chance: to be precise, the chance to attract a potential customer to our site. Cost Per Click, or CPC, in fact measures how much an advertiser pays each time someone clicks on his or her ad and is an essential thermometer for those working in digital marketing, because it is a way to pay for online advertisements only when they are actually effective. Today we try to focus on one of the most important parameters of advertising campaigns, namely cost per click, trying to clarify what this expression means, how value is calculated and why it can serve to determine the effectiveness of work in search advertising and display advertising.
What is the CPC
Cost per click, often known as CPC, is the metric that indicates the amount actually spent by an advertiser to receive a single click on the ad and is a popular way of planning and purchasing online advertising.
Essentially, this parameter tells us how much we are paying for each visitor who clicks on one of our ads.
Harness the power of data
This is an important parameter within Search Engine Marketing and the Pay per Click or PPC campaigns, or the type of advertising on digital platforms such as Google Ads or Facebook Ads, in which the advertiser pays a fee not based on the number of impressions (the quantitative data