Quick guide to SEM and strategies for online success
It is an umbrella term that includes both organic and paid strategies that share the same goal: to increase a website’s visibility in search engines. Today we are going down a parallel path to the traditional ones on our blog, because we are going to provide additional guidance on online marketing and SEM: without presuming to be exhaustive on such a delicate and broad topic, our goal is to present a concise but sufficiently in-depth guide to search engine marketing activity, with some insights on how to use SEOZoom’s tools to intercept interesting angles on which to focus our strategy.
What is SEM: definition and meaning
Let’s start with a purely grammatical detail: in Italian, one can indiscriminately use either the feminine or the masculine form to define Search Engine Marketing and SEM (and thus, one can write and say “the” SEM or “the” SEM, etc.); however, the use of “the” SEM is more common and widespread in most publications and discussions on the topic, and so in this article we stick to the masculine form to maintain more consistency with the prevailing usage in the field.
SEM, which stands for Search Engine Marketing, is a digital marketing strategy that focuses on promoting websites and content through