Conversational marketing: what it is, features and tools

Have you ever wondered how companies are able to read your mind, responding right when you need something? In a world where speed is everything, conversational marketing is revolutionizing the way businesses connect with their customers, turning every interaction into an immediate and personal dialogue. Chat, instant messaging and Artificial Intelligence are no longer tools of the future, but indispensable allies in creating fast, fluid and highly personalized experiences. But what makes conversational marketing so powerful? And why is it a must-have strategy today for companies that want to remain competitive? Let’s find out together how this approach is redefining the rules of the game, putting the customer at the center of every conversation.

Conversational marketing: what is it?

Conversational marketing is an innovative approach that puts the customer at the center, building personalized, real-time connections between companies and their audiences. Through tools such as chats, messaging apps and chatbots, it allows you to interact directly with a business, getting quick and relevant responses, tailored advice and support that goes far beyond a simple business transaction.

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The goal is to offer you an authentic and natural experience, where conversation becomes a bridge to establish trust, engagement, and help you better meet your needs.

The concept of “conversational marketing” was introduced in 2010 by Drift, a leading marketing and sales platform. Since then, it has become a mainstay of digital marketing, recognized for its ability to improve business campaigns and optimize user experience. Think of those pop-up windows that appear when you visit a website, asking something like “How can I help you? ‘ or ’What are yo