Broken links: what they are and how to find them

These are links that no longer work, disrupting the users’ browsing experience and potentially causing damage to the site’s SEO. When managing an online project, it is inevitable to find oneself faced with broken links, with pages that instead of providing the content desired by the user show the classic 404 – Not Found error message. The immediate consequence concerns precisely the UX, because these situations generate increased frustration, page abandonment and thus loss of potential customers. But there is more: search engines such as Google do not think highly of sites with too many broken links and often reduce their visibility in SERPs. In short, to keep the site performing well, it is essential to know what broken links are, but more importantly to learn how to promptly identify and fix the problem, preserving the user experience and the SEO health of our digital project.

What are broken links

Broken links are hyperlinks that do not lead to the intended page or resource.

How many broken links are on your site?
Scan with the spider and see if your pages are reachable and active.