WMF 2023: the SEOZoom stage is back, here is the schedule
An educational internship dedicated to various corners of SEO, with experts from our team tackling some of the major pieces of the complex puzzle of search engine optimization work to provide food for thoughts and practical insights you can apply to your own strategies. Exactly one month from now, on June 16, the curtain rises on the SEOZoom Room at WMF2023 with a special day of study and insight into SEO, designed to offer attendees tips and tricks for improving their sites’ returns (in part) with the support of our suite.
SEOZoom stage at WMF2023: the program and talks
Five speeches linked by a common thread, i.e., our classic mixed approach between theory and practice that, more precisely, proposes data, practical references and tested results to always offer the right amount of theoretical advice and operational guidance adapted to each type of site and context.
The program of the SEOZoom hall at WMF 2023 in Rimini, scheduled for June 16, aims to guide participants to discover some of the cornerstones of modern SEO activity that can serve to improve a site’s organic visibility, turning the spotlight on five different areas of operation. Specifically, the topics at the heart of the speeches are onpage optimization of the site, reading a technical SEO Audit, basic operations management, content work and, finally, implementing truly effective link building.
The topics at the center of the SEOZoom event at Rimini 2023
Opening the SEOZoom Room at WMF23 will be our CEO, Ivano Di Biasi, who will give an overview of “Common Website Issues that Limit Organic Traffic and Economic Growth,” taking an operational approach based on the Problem/Solution/Impact process. Put another way, Ivano will highlight some common critical areas of onpage SEO where a site may encounter difficulties – such as wrong titles, wrong intent or cannibalization of pages, which is dangerous especially between e-Commerce site and its blog – and which risk limiting its potential, blocking its organic traffic and therefore its economic growth, but most importantly he will show cases related to different types of business and industry, leading to the construction of a Problem/Solution/Impact workflow to define the correct response strategies.
We will then move on to technical SEO with our CTO, Giuseppe Liguori, who will take us through an understanding of how an SEO Audit is conducted and read, identifying all critical areas of the site, from technical to strategic. The starting point of the operations, in fact, should be to determine the priorities of the issues – drops in traffic, difficulties in growth or more – also with respect to their real impact on the project, and then investigate in depth some purely technical aspects and those that are instead real errors in strategy.
Our Elisa Contessotto, on the other hand, will be the coach who proposes 5 simple daily exercises to keep every site always in shape: in fact, every online project needs constant training to always have an optimal shape and present itself at its best to users and search engines, and as personal trainers of our sites we have to make sure that our project is strong – to be competitive, agile, able to adapt to external changes – and flexible, to create always new connections. In her talk, Elisa will translate this metaphor into daily exercises to improve each site, between strategic management of the editorial plan, internal linking or enhancement of old content.
Artificial Intelligence applied to various fields of work is undoubtedly the hottest topic of the last months, and SEO has been no exception, especially for the possible declinations of strategic writing: Gennaro Mancini will try to show the “third way” that opens in front of copywriting professionals, who can be “neither apocalyptic nor integrated