Web fonts: what they are, how to choose them, and how to optimize them
They are perhaps one of the most significant innovations in web design in recent years, and their introduction has revolutionized the way textual content is presented online, giving designers unprecedented flexibility. Today our focus turns on web fonts, an element that is only seemingly “small” but can instead have a major impact not only on loading time, but also on the usability and readability of content. So let’s delve into what web fonts are, how they differ from system fonts and desktop fonts, and why their proper implementation is crucial to a website’s success, including from an SEO perspective.
What are web fonts
Web fonts are typefaces that are loaded from a web server and used to display text on a web page.
They are therefore fonts outside the default fonts-the system fonts-that each site can choose to add from external libraries, such as Google Fonts, to vary the layout style.
