Surprise: Google launches the November 2021 Core Update!

An amazing timing, since we are a few days from the start of the great period of sales that nowadays affects the whole world and is no longer limited to the United States, but no major news: started (around) 4 p.m on November 17 the Google November 2021 Core Update, the latest basic update of search engine algorithms, that will complete its action within the next few weeks by bringing the usual disruptions to SERPs in order to improve the accuracy and quality of the responses provided to users.

Google November 2021 Core Update, the information we have

To announce the release of the update was the Google Search Central Twitter account, with the usual double mode: first a tweet to prepare psychologically users, and then another tweet to confirm the rollout (which will be followed by the last one, who will advise of the conclusion of the intervention).

It does not even change the content of the information provided: the November 2021 Core Update is starting; it simultaneously affects all versions of Google around the world; it will take about two weeks to complete the roll out; site owners, webmasters and SEOs have no particular changes to make if they notice traffic crashes, because the only advice is to follow the classic directions to respond to Google updates and build sites and efficient content.

The only aspect different from previous occasions concerns the profile that provided the indications: it was, in fact, the official Google Search Central account (which, let’s remember, is the new general name that Big G also gave almost exactly a year ago to the blog and Youtube channel in order to replace Google Webmaster) and not, as happened so far, the @searchliaison Danny Sullivan. A simple curiosity without any particular reason other than, as John Mueller later clarified, the feeling that this information “seemed more suitable to be communicated through this account”.

Google reassures: there is nothing to fear

As said, many analysts were surprised at the timing chosen for the release of this update, which falls just a week before Thanksgiving and will be fully implemented during the online shopping time of Black Friday and Cyber Monday.

Danny Sullivan responded to them (and to all those interested, or rather frightened) and in a series of tweets he tried to explain the reason behind this choice and to reassure about the potential negative effects.

First, Sullivan denied that Google does not release updates in vacation periods or immediately prior, or rather said that this was a “practice of years and years ago” no longer in use. Anyway, the search liaison explained that after verifying that the December 2020 Core Update started in the middle of the shopping season did not largely seem to be a huge problem, the Google team thought that, similarly, an early update before this period would not have been, either.

And this is because, Sullivan points out, in reality the Broad Core Update “do not make any huge difference for most sites”, and in fact in most cases you will not see any particular changes in ranking or traffic.

Therefore, people &ldq