Google launches the January 2020 Core Update
It looked like a lazy start of the year for Big G: the official Webmasters blog was not been updated since the summary post on the 2019 activity, and its public voices were working as usual without big announcements or surprises. Basically, everything was quite normal. And then, all of a sudden, at 8.01 pm (back in California) of the 13th of January, here it came the tweet that rocked the boat: a new global update of the algorithm is going to start off, the January 2020 Core Update.
Google’s January 2020 Core Update debuts on January 13th
About an hour later, a second tweet informed us of the official launch of the new algorithm, that “will be rolling out to our various data centers over the coming days”, says @searchliaison. As already happened on previous updates, Google also offers some immediate suggestions in order to promptly react to the news, that can actually be summarized as “don’t do anything in particular”.
How to react to Google’s update
To be more precise, the account managed by Danny Sullivan refers to the guide to properly respond to Google’s updates, that is a gathering of suggestions and best practices that every site wanting to compete on the search engine and do SEO should always apply and keep in mind. The message stressed over and over is that there is not any fix, any correction, given the fact that the possible drops following an update are not really tied to specifi