New Google algorithmic update: here it comes the May 2020 Core Update

Probably a little later than planned, at least for the times we had become accustomed to in recent years, but here comes the spring cleaning of the Google search algorithm. In the afternoon of May 4th, the May 2020 Core Update has started, whose action will be completed within the next two weeks.

Screenshot dell'annuncio di Google

New Google update: May 2020 Core Update

This time, too, following the pattern started last year, the Google algorithmic update was anticipated by the official Twitter channel of the company: Danny Sullivan – the signature behind the account @searchliaison – has announced the release of the update and the name chosen, which respects the established structure (banally: union of month, year and definition of the type of update, a.k.a the core update).

Dropping rankings right after the update? What to do to recover

Moreover, Google’s public voice also refers to an article in order to remind webmasters, SEO professionals and in general whoever works on sites how to respond to an algorithmic update of the search engine. Wanting to summarize, if our site loses positions after an update it is not a matter of targeted penalty nor the effect of some error, but a general scrambling of the rankings that Google does in the light of new interpretations given to queries, search intent and SERPs.

In short, what we can do is roll up our sleeves and start studying the new Serps, then understand what the search engine is now rewarding and what are the contents that it identifies as best, and try to re-orient our pages in the light of this information to try and go back up the hill.

What to expect from the Google algorithmic update

In recent years, as we were saying earlier, Google has maintained a fairly regular schedule for the release of these large general updates of the algorithm, which basically come on a quarterly (and seasonal, if you will) basis. The May 2020 Core Update is the second of the year – after the January 2020 Core Update released in mid-January (of which we also analyzed the most immediate effects on rankings) –  and according to American commentators, it may have been slightly delayed due to the Coronavirus.

The goals of Google’s broad core updates

This type of update