For at least ten years we have been discussing social signals for the SEO, and to be precise we try to understand whether the so-called social signals (generally understood as number of followers and interactions on various platforms) have a direct correlation to the ranking of the site and whether, therefore, they are a factor that can influence a website’s visibility in search results. Despite the denials and clarifications of Google, this theory still keeps popping up, and actually might have some truth to it: to put it more simply, the authority gained on social might actually give a positive boost to the site on Google, as long as one does not consider SEO social signals as a direct ranking factor, but as one of the many “external” elements that help strengthen the online brand.
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