Google spam update, new actions against spam in SERPs
Google’s new crackdown against spam results within SERPs: after those already anticipated in June, the November Spam Update has in fact started, which will clean up the pages of the results that Google algorithms will detect as spammy and not very useful.
Google’s November Spam Update is starting
The news came directly from the official @googlesearchliaison account on Twitter, which on the Italian evening of November 3 announced the release of this update “as part of the regular work to improve the results“also informing that it would take a week for the full release of the update.
The tweet offers no other explanation, except the invitation to sites “to follow our best practices for Search”, with links to Google guidelines to deepen what is meant as recommended practices.
Therefore, we have no details on the type of spam that will be the subject of this intervention – including spam links, spam content or other forms of spam search – and therefore we can only rely on general indications.
Spam on Google, a long battle
It is not the first time that there is a targeted action against the emergence of spam results in Search, and indeed Google regularly publishes updates that serve to maintain high quality search results.
Only in this calendar year we counted at least two, namely the one launched in June at two different times (and focused in particular on the battle against phishing and predatory sites) and the one in late July to stem spam links, but more