Spam on Google is increasing: in 2020, 40 billion pages with abuses have been blocked daily
2020 has been an exceptional year in many ways that, but if we only talk about aspects related to the digital world, it has led to a strong increase in the use of the Web for many aspects of everyday life, from purchases to systems of conversation at a distance. The trend has also affected search engines, which traffic volume has risen significantly, also causing unwanted effects: as revealed by the 2020 Google Webspam Report, in fact, spam has also strongly increased compared to the past, but Google’s detention systems have become better at recognizing and blocking suspicious pages.
Numbers of spam in 2020
Let’s directly focus on the numbers, which make us immediately see the big picture.
Last year more than 4.6 billion people, that is almost 60% of the world’s population, have accessed the Net, with an increase of 7.3% compared to the previous figure (source