A Google algorithm against spam links for guest posts and affiliate links
Crackdown on spam links, which continue to pose a problem for the quality of search results: the “spam link update” started on July 26 by Google, an algorithmic update that will allow the search engine to identify and cancel spam on links more effectively and widely, in multiple languages, hitting with “penalties” ranking sites that participate in this phenomenon and do not follow best practices in relation to monetization with affiliate links or sponsored content and guest posts.
The Google spam link update
Giving out the news of the launch of this new algorithm – which fits into a pretty intense picture of movements on the search engine of recent months, with two different core updates and other relevant interventions – is Duy Nguyen, Google Search Quality Analyst, which explains that the implementation of the spam link update link will go on for about two weeks and affects “more languages”. In general, it reads in the article, the effectiveness of spam links has been greatly reduced in the last two decades, thanks to constant improvements in Google’s systems for the classification and detection of spam; however, a further effort is needed, especially when “sites that intentionally create spam links with the intent to manipulate ranking, often in deceptive ways” still appear among SERPs. And just such sites that take part in the spam link “will see changes in Search, as those links are revalued by our algorithms”, anticipates and threatens Nguyen.
Complying with the rules about links
Contributing to the reduction of spam is also “the vast majority of sites, which follow our guidelines, focusing on creating websites with an excellent user experience and providing high quality content“, writes the Googler, which recalls how “site owners should make sure to follow best practices on both inbounding and outbounding links“. In Google’s view, in fact, focusing “on producing high-quality content and improving the user experience always wins over the manipulation of links“.
Tips on link management
In this sense, Google invites to promote site awareness “by using properly tagged links and using monetization techniques with appropriately tagged affiliate links”. And exactly on the monetization options of sites and blogs focuses the attention of Google, because some of the methods of revenue through sites “lead to the creation of outgoing links that, if exaggerated and not annotated correctly, could violate our quality guidelines”. And so, Nguyen indicates what are the