It is the tool that Google makes freely available to website owners to monitor and maintain their site’s presence in search results, not only through valuable data on page performance, but also by reporting any problems that could create hinder success. In short, the Google Search Console is a “beacon” for SEO and digital marketing professionals, and Martin Splitt takes us through five essential features of the tool, from understanding page visibility in search results to integration with other analytics platforms, that make us fully understand its power.
What the Google Search Console is for: tips from Martin Splitt
The Google Search Console is a kind of bridge between our site and Google: without going into the analytical detail of Google Analytics, it essentially allows us to understand how Google sees our site and optimize our presence in search results accordingly. Its tools-or Reports, as they are usually called-p