Emoji: what they are, what they mean, and how to use them
They are one of the most powerful and versatile tools for expressing emotions, ideas and messages in a concise yet meaningful way. Born as simple icons, emoji have become a true visual language, capable of transcending cultural and language barriers, fostering more immediate and universal communication. It is no coincidence that they have been the word of the year in 2015 and 2019, a work of art exhibited at MoMA, the protagonists of a (unsuccessful) film, and celebrated since 2014 with a world day. But these funny little faces, which have spread from phones to smartphones all over the Web, have also emerged as a new tool for quick and direct mass communication, as well as an opportunity for digital marketing and building more effective media messages-and even Google allows their use in SERPs, both in titles and even in URLs.
What emojis are
Emoji are small images or icons used in various online settings to express an emotion, idea or concept in digital messages.
They are essentially small, colorful symbols, logograms, ideograms, or smilies that we can include in the text of electronic messages, web pages, texts in instant messaging applications, and even in the texts of posts on social platforms.