10 myths to debunk about Google EAT

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The latest update of the quality raters guidelines brought the attention of the SEO community on the relevance of the E-A-T values of a site and the authors of its contents: although it is not absolutely new, the concept of Expertise, Authoritativeness and Trustworthiness continues to be rather difficult, generating a lot of confusion and misunderstanding about how it works and how Google uses this paradigm, to the point that there are at least 10 myths that you need to debunk and overcome in order not to make mistakes.

Google EAT, still too much confusion about meaning

The task of debunking these bias and clichés about Expertise, Authoritativeness and Trustworthiness is Lily Ray, who is not new