Google: quality raters improve the Search without affecting ranking
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It has always been a controversial topic, which has generated controversy and real frontal attacks (such as the one from Wall Street Journal in November 2019) and therefore required a new clarification intervention, perhaps definitive. Danny Sullivan, Google’s public voice, has in fact signed an article in which he explains how the changes to the Search ranking are implemented, focusing particularly on the role of Google’s quality raters in this process.