News at Google’s: all the upcoming updates
A “spam update,” a “review system update,” and as many as two core updates just if we look at the last month, while if we widen the time horizon a little bit we find another core update and a relevant “helpful content system update.” The last quarter at Google has definitely been eventful, and perhaps it has been difficult to keep up with all the news and announcements that have come out of Mountain View in this period, so it is useful to do some sorting out and also try to understand why we are dealing with this great frenzy, which inevitably messes up our work as well.
What’s happening at Google’s: the November 2023 Core Update
Let’s start with the certain information. Last Thursday, November 2, the international and global release of the November 2023 Core Update kicked off, the implementation of which, as is the case with most Google core updates, takes about two weeks.
This is the fourth broad core update of the year 2023 and the eighth official Google algorithm update of the year 2023, but it is not the last, as we will soon see.
This update was even more of a surprise than usual, both in terms of timing and effects: first, it follows by just a month the previous intervention – October 2023 Core Update, which, moreover, was only officially completed on October 19 – and then, as also reported by Barry Schwartz, it also immediately seemed much stronger and more impactful than the last few updates.
November 2023 core update was in fact incredibly strong and caused intense volatility in the SERPs in a very short time, and in truth the fluctuations were felt since several days before Google announced