Tags: what they are and how to properly use them on the site

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They are basically labels for topics, with which to mark pages and articles related by theme to allow users to navigate the topic quickly and efficiently, discovering all similar content: around the topic of tags, and in particular of WordPress tags, however, there is still a lot of confusion and many myths, which also link them to potential beneficial pushes for SEO. Let’s see together then what the tags are, how to use them and what they really serve – spoiler: no direct SEO benefit, but way to sort the items in more user-friendly taxonomies.

What the tags are

Tags are simply an HTML element expressed with specific keywords that we can add via CMS to every type of web page that we publish on the site, and essentially serve to identify that content through the use of some keywords that describe and summarize the main concepts, such as the protagonists of a story (for a news article) or the characteristics of the product (for e-commerce product pages).

In concrete, it is a system present on WordPress and other CMS to help the site owner to organize the various contents, simplifying the navigation and access by users: when we add a new tag, In fact, we create a container page where you can then group related posts on a certain topic, thus allowing visitors to discover with a single click on the label all the posts identified by that particular tag.

For example, if we run a cooking blog and publish different types of recipes, WordPress tags may include “Salad Recipes”, “Soup Recipes” and “Chicken Recipes”.

The characteristics of tags

The function of tags and tagging is to help link related posts together; technically, they can bring together more different content, not necessarily related to the same category, because they are a rule of classification and sorting alternative to subcategories, in which the selection of documents develops horizontally (horizontal taxonomy) and without hierarchy, useful first of all to facilitate users who carry out searches within the site.

From a practical point of view, we can associate a tag or a list of tags to a web page or any other type of information on the web; usually, the CMS will display the list of tags in the form of links on the relevant web page, allowing the visitor to easily locate other pages related to a particular tag. If we want to “reclassify” the page we will simply need to change the list of tags from the settings, and automatically will also change the connections between the various pages thanks to the specific mechanism of tagging, which therefore does not follow the complex hierarchical system of categories.

Using the same tag on various pages we aggregate all the documents that we intend to approach so from the category of belonging (they are in fact usable under different categories) and without quantitative limits: you can create countless tags and tag content with an infinite number of tags, although this is not recommended.

Obviously, a reckless and not optimized use of tags means creating redundancy and exposing the site to risks, making not only more difficult the navigation for people, but also damaging the SEO in terms of pages not optimized, of quantitative expansion and s