SEOZoom New Release: all the latest news inside our Suite
New tools, revamped and improved features, more international databases, but above all a new approach to site optimization activities that is based on a set of algorithms that cooperate to analyze SERPs, competitors and their content and identify users’ search intentions in real time: these are, in a nutshell, the main features of the new version of SEOZoom, the new version of the suite that has fully replaced the previous one that had accompanied us until now. A necessary evolution to continue ensuring the quality of the data shown and to achieve what has always been our goal: to make it easier to create perfect content for both Google and end users.
SEOZoom, the main differences between the old and new suite
It took a long time to develop the new suite, which does not simply represent a restyling of the old version: the starting point of the work was the consideration of how much SEO has changed since 2015, the year SEOZoom debuted on the market, and thus the consequent need to adapt the platform to the new needs of users who want to keep up with Google’s evolutions, if not even anticipate them.
From a technical point of view, the suite is new in many elements: the engines, the data, the methods for analyzing Google SERPs have changed, but the philosophy behind the various tools is also different. If back in 2015 we were the first software to work not trivially on keyword rank tracking, but on analyzing the performance of URLs for all the keywords for which they rank, today we raise the bar even higher, paying even more attention to the data – always as precise and accurate as possible – in the knowledge that every data, every number communicates much more than the single metric.
The technical changes in SEOZoom
Before analyzing what are the most interesting user-side changes, however, we need to tell what is behind, or rather what is under the hood of our machine: in order to achieve its goals, in fact, SEOZoom now uses a new server farm for the hardware part, which serves to process data quickly and make it even more timely.
The reason for this choice is easy to understand: now there is much more data available (both in collection and as output), and the old structure was slightly inadequate for growth, while with the new server system (capable of storing data in memory) we can provide answers faster and with more information.
Our goal was to enable the automation of many tasks that are done manually and to provide more flexible tools for organizing keywords and pages of interest to us, through major interventions and changes, some of which are invisible to the user but which improve both the quality of information and the time to get it.
What changes for users: more features, more possibilities, more data
On the practical side, it is not difficult to notice how much richer, as well as more performant, the new suite is. On a general level (and before pointing out all the updated or newly introduced tools), what has changed most of all is the SERP analysis, which is now very rich and loaded with data and information.
SEOZoom not only scans who is in the SERP, but goes further by elaborating a kind of morphological analysis of the results page, which first informs us about the true type of intent, provides useful input for content creation, reveals the visual composition of the SERP itself (a scan of the very structure of the Google results page, with positions, variations, and pixels to understand what a SERP really looks like, what features and boxes it contains, and how much they encroach on the page and cause organic results to slip), and in general provides us with data and insights to really get a clear picture of the context in which we want to compete.
This all happens in real time, thanks to the power of the machines, and this is another element that sets our suite apart from other competitor tools: with the pre-loading of domain data, in fact, SEOZoom launches tasks on the server that allow us to get in rapid response a huge amount of data to use in our strategies. In practice, SEOZoom now reads data directly from RAM, and this allows us to quickly apply any sorting or filtering: the practical effect is that any user can build the table view in the way most useful to his strategy and working methodology, because we can sort any grid as we want and even by several fields at once (just click on the columns while holding down the SHIFT key).
Also from a practical point of view, in the new suite it is also possible to search in any field and multiple fields at once, and with the Filter Builder there is total freedom to filter keywords in any way possible, so that we can customize and refine our analyses and investigations. Rather than just working on the classic keyword view, then, the new engine also allows us to group data by URL, so it is easier to find the pages on which to focus our attention.
Then, in the background, there is the ongoing work of database expansion, both in Italy (we always boast the largest database in the market for Google Italy, with over 1.3 billion keywords monitored) and in the new European markets we cover: in fact, Spain, France and Germany have been added to the United Kingdom. Thanks to Keyword Infinity, then, these databases continue to grow with usage itself, always being enriched with new keywords, even if they are low-volume or long-tail. A first “effect” of database expansion we already have in the analysis phase of a domain: if the site in question gets rankings in other versions of Google, in fact, we can immediately see the summary of its organic performance in the other db available in SEOZoom.
The Editorial Assistant, the pride of the new version of SEOZoom
The tool where these mechanisms find maximum application is the Editorial Assistant, which was already the most advanced tool on the market previously and now makes further increase its functionality, confirming itself as the pride of the new suite.
Its analysis engine is the heart of SEOZoom and performs all analyses in real time. Among other things, it is capable of identifying keyword clusters through analysis of all the Google SERPs in which competitors are listed, categorized by performance for all the keywords for which these sites are ranked, and it does not simply indicate the keywords used by competitors, but how others have used those keywords. Moreover, it analyzes the search intent behind a concept, not just a keyword, and thus allows working on content optimization based not trivially on keyword placement, but on satisfying relevant topics according to users and search engine, and thus potentially more useful and performing. In other words, it manages to do qualitative analysis to provide us with insights related to everything we need, where we need it, how our competitors did, and how Google liked it.
To improve our content, then, we can also leverage the clusters of frequently asked questions, based on occurrences within the People Also Ask boxes of the SERPs, which can make us autonomous in creating text even without doing prior keyword research, because we can find out what people who launch a query related to the source keyword are really interested in. In addition to the Editorial Assistant, this list of frequently asked questions is also present in two other tools in the suite, Analyze Keyword and Niche Investigation.
Also very useful is the revamped Search Intent Analysis based on SEOZoom’s internal algorithm, which provides, for example, an immediate indication of Intent Match level, Topics used and Relevant Keywords present in the content we are creating or editing. These metrics are about how much in percentage the search intent was centered (intent match), how many related topics we have in percentage used in the text (topics used), and how many relevant keywords related to the main keyword we have in percentage used in the text (Relevant Keywords).Basically, instead of opening competitors’ web pages and seeing how they have used all the keywords and topics, in a few seconds SEOZoom highlights all the relevant information we can use in our content to be perfectly focused on the topic.
The last, in mere chronological order, distinctive element of the Editorial Assistant concerns the possibility of leveraging the most advanced Artificial Intelligence systems to support the creation of our content, obtaining in a few seconds an article optimized for SEO and search Intent satisfaction through the analysis of competitors, keywords and relevant topics to guide the generation of the text. We reiterate here the disclaimer also present in suite: the articles thus produced are not meant for direct and “uncritical” publication, but represent a cue to be revised and modified with our expertise.
Lots of tools to improve and speed up your SEO work
Broadening the focus to the new features found throughout the suite, the features are inspired by an underlying concept: the tools should help us save time in a rapidly changing environment, to enable us to create and apply strategies that can keep up with changing contexts.
As SEO professionals, in short, we need to work for time and on time, and the new SEOZoom supports us toward achieving our goals. Even the interface is now lighter and more understandable, to make information retrieval more immediate and allow us to focus on the most relevant data.
It serves this purpose, for example, the introduction of a new system of in-depth analysis with a contextual menu available for each table generated by the various tools, which offers multiple contexts for each data grid and leads to additional “Actions” that we can launch on URLs, domains or keywords that we are examining, to provide so much useful information for our strategy.
Also in the charts, then, there is now also a column dedicated to SERP morphology, which allows us to understand “on the fly” the prevailing type of Intent and the presence of any Google features that hinder the visibility of the organic results. In the charts, on the other hand, we have possibilities to launch two quick and effective functions: that is, we can enable the “page potential” enablement and visually discover the potential organic traffic reachable by the page we are examining, or generate a “Time Machine” report by selecting two dates to check the site ranking changes in that specific interval.
Within the suite there are improved tools, such as Analyze URL List, Industry News or SERP Observatory (which, for example, now allows to extend SERP trend analysis up to a year), but also completely new features: this is the case of SERP Comparator (which detects SERP affinity between keywords entered in bulk) or Question Explorer, which is the revolutionary question search system, based on people’s real searches on Google.
New features in the Projects section
Improvement changes have also affected the extensive Projects area, which remains the best way to learn all the information regarding a website and view the most up-to-date statistics on its traffic and returns.
First and foremost, what has changed is the initial overview, which now focuses more directly on the monitored keywords, offering all the necessary information and context of action, so as to facilitate daily reading and understanding of the data.
New is the Keyword Studio section, which is now the control room for keeping tabs on all the information about the keywords on which the site competes, a starting point for different avenues of analysis, different visualizations and tables that keep us up to date on the site’s keyword trends at Project. Content Gap, on the other hand, is a tool that automatically flags potential content gaps with our site’s competitors, keywords that generate traffic for our opponents but that we have not adequately addressed on our pages.
To better manage optimization efforts, then, the Monitored Pages section now includes the ability to enter specific URL paths, which allow us to monitor specific areas of the site that fall under the same path.
A different approach to monitoring keyword positions
The last point of huge difference between the old suite and the new SEOZoom concerns the monitoring of keyword positions, going beyond the daily checkpoint.
Today’s SERPs are more volatile, and instantaneous location detection risks not being reliable or useful because it is a static snapshot that may no longer be true after a short time. In practice, in the old suite, it was possible to end up with a borderline case of a page that, on the same day, was reported up at 8 a.m. and down at 10 a.m. because of the constant fluctuations in Google’s SERPs, sometimes imperceptible, because each keyword detection (which were precisely instantaneous and constant) determined the output of the data. The result was that an end in itself information that lost its usefulness, because it depended only on the moment when the user actually opened the analysis on SEOZoom: even after only a few hours, in fact, the data could have completely changed.
In the new suite we preferred to give a more useful and above all manageable data, which was not influenced so much by the single keyword and its fluctuations, but to the identification of a precise period to give more precision and more reliability. It is, in a way, something similar to the average ranking data that Google uses in Search Console, so that the user can really know whether in the day a page has had a drop or a rise based on all its keywords and not on simple and too frequent fluctuations.
This same approach also allows for more precise analysis of page trends: again proposing an edge case, a page that makes 1000 visits loses 99% of its traffic and falls to only 1 visit. Obviously the page is falling, and the old SEOZoom monitoring reports it correctly. However, if the next day the page goes from 1 visit to 2, in the previous version the suite informs you that it is up: if the user had not seen the previous drop, therefore, he would be reading incorrect, or at least partial, information, because in fact this “up” page has just lost 98% of its traffic.
This is because previously SEOZoom worked on an instantaneous survey, without being able to take into account the real traffic performance of the page. With the new engines and the new approach to monitoring, on the other hand, SEOZoom can now understand the trend and – referring to the previous example – will continue to report the declining page, allowing us to intercept it and analyze whether we should intervene with corrections.