SEOZoom New Release: all the latest news inside our Suite
New tools, revamped and improved features, more international databases, but above all a new approach to site optimization activities that is based on a set of algorithms that cooperate to analyze SERPs, competitors and their content and identify users’ search intentions in real time: these are, in a nutshell, the main features of the new version of SEOZoom, the new version of the suite that has fully replaced the previous one that had accompanied us until now. A necessary evolution to continue ensuring the quality of the data shown and to achieve what has always been our goal: to make it easier to create perfect content for both Google and end users.
SEOZoom, the main differences between the old and new suite
It took a long time to develop the new suite, which does not simply represent a restyling of the old version: the starting point of the work was the consideration of how much SEO has changed since 2015, the year SEOZoom debuted on the market, and thus the consequent need to adapt the platform to the new needs of users who want to keep up with Google’s evolutions, if not even anticipate them.
From a technical point of view, the suite is new in many elements: the engines, the data, the methods for analyzing Google SERPs have changed, but the philosophy behind the various tools is also different. If back in 2015 we were the first software to work not trivially on keyword rank tracking, but on analyzing the performance of URLs for all the keywords for which they rank, today we raise the bar even higher, paying even more attention to the data – always as precise and accurate as possible – in the knowledge that every data, every number communicates much more than the single metric.
The technical changes in SEOZoom
Before analyzing what are the most interesting user-side changes, however, we need to tell what is behind, or rather what is under the hood of our machine: in order to achieve its goals, in fact, SEOZoom now uses a new server farm for the hardware part, which serves to process data quickly and make it even more timely.
The reason for this choice is easy to understand: now there is much more data available (both in collection and as output), and the old structure was slightly inadequate for growth, while with the new server system (capable of storing data in memory) we can provide answers faster and with more information.
Our goal was to enable the automation of many tasks that are done manually and to provide more flexible tools for organizing keywords and pages of interest to us, through major interventions and changes, some of which are invisible to the user but which improve both the quality of information and the time to get it.
What changes for users: more features, more possibilities, more data
On the practical side, it is not difficult to notice how much richer, as well as more performant, the new suite is. On a general level (and before pointing out all the updated or newly