Drop in traffic? Identify the problem with Time Machine

It may be a physiological situation, so to speak, linked for example to variations in the seasonality of searches that are inevitably reflected in visits, but it is often the telltale sign of a problem of some kind, whether technical or competitive. In any case, noticing a drop in organic traffic to pages on our site is never a pleasure, and regardless of the causes it is crucial to be able to identify exactly which keywords and related URLs have lost visibility in organic search, so that we can react with the right strategy. And in SEOZoom there is the ideal tool to accompany this activity, our Time Machine.

Study changes in SERPs with SEOZoom’s Time Machine

Evaluating changes in traffic and site ranking are two of the (many) parameters that we need to keep track of in order to better manage our online business. In practical terms, it can unfortunately happen frequently that a site sees its traffic and keyword values drop abruptly as a result of a jolt to the SERPs, as a consequence of a broad core update by Google, for example, putting in crisis the work done in the previous months: what to do in these cases?

In our support comes (as always, we might add with a touch of pride) one of SEOZoom‘s features, namely the Time Machine, one of the most interesting and easy-to-understand tools even for those who are at a basic level on these topics. Wanting to describe it in a few words, we can call it a real “time machine” through which to understand which pages and keywords were positioned before the drop in order to detect problems and implement solutions and countermeasures and, more specifically, to interpret the data and changes in Google SERPs and in particular the movements of the queries and pages that interest us.

A tool for improving online strategy

First of all, it is good to premise that the Time Machine feature is available to those who have a Professional plan or higher for our platform, it is located within the Reports section but, with the revamped SEOZoom 2.0 engines, it can also be activated by setting a time interval within the charts present in various areas.

As the name suggests, the tool allows you to perform a “time jump” to find out which keywords have been declining and which have been rewarded with improved rankings; the behaviors of Pages as a whole, highlighting those that are declining and those that are growing; and the backlinks received on Pages for the period under analysis.

There is a quick description of how the tool works in this video: