How to make the most out of your Google My Business tab
It was one of the tools of the Big G ecosystem that has suffered most the backlash of the Coronavirus, and perhaps for this reason is getting a special attention, with the release of new features for users: Google My Business remains a crucial channel for local SEO, and with few interventions you can optimize the tab to achieve better results.
The news of the GMB tab
Let’s start immediately with the latest news introduced in the past weeks by Google, first tested for US users, and that is four additional attributes and hours of activity.
The four attributes that now appear inside the box allow you to give information such as:
- Online care
- Online appointment
- Online estimates
- Online classes
This indication allows companies to emerge among the search results and to strike the attention of users interested in that type of service.
Google My Business attributes
By their nature, the attributes in GMB allow customers to know the characteristics of an activity, “for example if a tea room has Wi-Fi or outdoor tables or if it is run by women”. We distinguish subjective attributes (based on the opinions of Google customers who have visited the activity: for instance, it is frequented by local customers) and objective attributes (in addition to the aforementioned, also accepted payment types and accessibility options, depending on the business activity), and only the latter can be inserted and modified by the manager of the profile.
Following the Covid-19 pandemic and the restriction measures, there has been a shift everywhere towards the online services offer and then Google has decided t