Google Search News, Search updates of January 2021
Again, Google started the year at full throttle: of course, there was no core update as in 2020, but in January 2021 the work on the search engine and the ecosystem around Search has not stopped, and many are the news announced in recent weeks by the American company. As tradition has it, it is John Mueller with his Google Search News to summarize what happened last month, with a video in which he talks about crawling, indexing, link building and much more.
Google Search News, latest news of January 2021
After the traditional introduction of Mueller – who recalls that, since last May, he is still recording from home as a result of the pandemic, joking with the usual irony about the difficulties of life nowadays – we move to the summary of the episode on January 2021.
There are three main topics covered in the video, all related to some basic processes and concepts of the Search system, namely crawling, indexing and links.
New tools to understand crawling: the Crawl Stats Report
The term crawling refers to ” Googlebot‘s scanning activities on web pages by following the links it sees to find other web pages”;