Google: the rich results test is now ready and out of beta
Goodbye to the test tool for structured data and final welcome to the Test of multimedia results: this is the summary of the announcement of Google, which has officially brought out of beta the tool that from now on will be used to verify the rich results in SERP, a.k.a the multimedia results that can be generated by the structured data of the page beyond the standard blue links.
The rich results test becomes the one and only tool
Signing the post on the company’s official blog is Moshe Samet, Product Manager of Search Console, who provides some interesting information: first, the Rich Results Test now fully supports all the features of Google search results and is out of beta.
At the same time, the company is preparing to deprecate the structured data testing tool. This tool will still be available in the short term, but it will be “retired” in favor of the test of multimedia results, which will remain the only tool to test and validate the structured data of the pages of the site.
Characteristics of the rich results test
As we know, multimedia results are experiences that appear on the Google results page and enrich user searches, offering additional contents compared to standard blue links; they are based on structured data and may include, for example, carousels, images or other non-textual elements (here a list of the several features that can be activated).