We may underestimate them, but fonts are one of the main ways to personalize the website and build its overall visual appeal of the domain.Simplifying, we can say that selecting the best font types helps us communicate the right message and establish brand consistency, but most importantly it makes it easier for users to read. And even if there are no direct effects in terms of SEO, from the perspective of building a positive experience it is crucial to devote time and attention to this aspect as well, evaluating different font types to figure out which one is the best for our specific site: choosing a suitable font, in fact, is not always that easy and we can often come across fonts that are visually appealing, but not safe for the Web or vice versa.
What are fonts
A font is defined as a graphic representation of text that appears on a digital page, which can include variations in size, weight, slope, width, and so on. They are not only an aesthetic vehicle, but also a means