10 mistakes with keywords that jeopardize the SEO
Keywords are one of the basic elements of an SEO strategy, as we tried to clarify many times here on the pages of our blog. However, we are well aware that, especially for beginners or those who approach SEO and online activities in an amateur way, mistakes are frequent and risky: here is a list of 10 errors with keywords you can easily stumble upon that can compromise both the strategies and performance of the site.
1. Unrelevant keywords.
Perhaps the most frequent mistake is to use on the page keywords that are not relevant with the topic of the site or of the content itself. The temptation could be to create a “wider comprehensive” content, or to insert in the text the most searched keywords, with the highest volumes of traffic maybe, with the result however to create in the end articles that are out of focus regarding the central topic of the page or the final goals of the site.
2. To invest on vanity keywords.
A more specific variant of the previous problem is the one related to the vanity keywords, a.k.a those keywords that seems to be very tempting in terms of search volumes but that, analyzed more in depth, do not offer any added value to the site in terms of organic traffic and conversions. On the contrary, by being too vague they risk to bring on the page the kind of users only interested in different types of information or services, who therefore end in abandoning the site in short time and without interaction, driving up its bounce rate.
3. Not thinking local.
Geolocated search is increasingly important and Google is heavily investing