Non-profit organizations, all useful tools in Search Console
New appointment with the lessons of Daniel Waisberg to the use of the Google Search Console for specific professional activities: after dedicating the last in-depth analysis to institutional and government bodies, now the Googler talks about what tools can help improve the performance and online operations of non-profit organizations. These are very basic indications to find out how a site is behaving in Google Search and to understand what you can do to improve visibility and increase traffic, which (as always) offer a practical inspiration to all of us.
Basic tips for each site
The Search Advocate of the American company first synthesizes the “three commandments” to have an effective site, valid both for the projects of non-profit organizations and for any other purpose:
- Make sure Google can find and read pages.
- Monitor website performance to find new opportunities on Google Search.
- Learn how to optimize the site for search.
Waisberg quickly summarizes how the search engine works, saying that “Google constantly scans the web to discover new and updated pages and to compile a massive index of all the words it sees and their location on each page”. When a user enters a query, “Google machines search the corresponding pages in the index and return the results that we believe are the most relevant to the user”.
GSC supporting non-profit organizations
We then move on to the guidelines and suggestions of approach to the Google Search Console for those who work on sites of non-profit organizations: the first operation to do, if we have never used the free tool Google, is to verify the ownership of our site, choosing one of the many ways to achieve the goal.
We can then go directly to the index coverage status report, which gives an overview of all the pages of our site that Google has indexed tried to index a