10 tips to create mobile friendly content

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It is a fact and now well established: most people in the world connect to the Net through mobile devices, and according to StatCounter statistics over 55 percent of global web traffic currently comes from smartphones and tablets, while desktop has dropped to 45 percent of accesses. The numbers are similar in Italy as well, and this confirms to us that, now more than ever, it is time to continue working to improve the mobile friendly features of our site, putting together technical insights for the optimization of the mobile user experience and, no less important, more targeted interventions in content creation for the so-called mobile SEO, so as to ensure a smooth and engaging experience for our readers.

SEO Mobile: optimization must also consider content

Looking a little closer at the data on the diffusion of mobile connections in Italy, we can find further confirmation to what we were saying earlier, namely that page optimization for those who browse from smart devices is today unavoidable.

Specifically, Audiweb certifies that in Italy the online audience reached 43.4 million users, who browsed for 67 hours, equal to 2 days and 19 hours overall; analyzing the population between 18 and 74 years old, almost 40 million people browsed from mobile, equal to 92 percent of the total, who generated the bulk of the time online with more than 65 hours overall.

I dati sull'audience italiana online

The report makes a focus precisely on the distribution of time spent online, which reflects what is called “the continued dominance of fruition from Mobile (Smartphone and/or Tablet),” capable of totaling 88.2 percent of the total time devoted to Internet fruition in our country.

L'evidente predominanza del mobile per gli utenti

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