Google Search, how info are organized and displayed
Google continues its transparency operations, with which it tries to inform (summarily) users and experts about the operation of its search engine: with the latest contribution, we can find out how is organized the famous Search Index, where the information comes from and how the algorithm manages to make SERPs useful, responding to requests from people and respecting the criteria and priorities set by Google.
The Google Index and info for users
The biggest challenge of Google today is not only indexing everything that is available on the Web, but also (and most importantly) presenting the results in a useful and quickly accessible way to users, organizing the information it shows in SERP in an easy to understand and “digest” for people.
For this reason, Nick Fox (Vice President of Product & Design, Search and Assistant of the American company) has tried to offer “a closer look at how we approach the organization of information on Google Search”with two different articles published on the official Google website.
When you come to Google and launch a search, Fox says, “there could be billions of pages that are potential matches for your query and millions of new pages are produced every minute”. At first, Google updated its search index once a m