Google’s features and clicks, a new study on the zero clicks trend
Put us to the test!
Analyze your site
The zero clicks trend in SERP was one of the biggest issues last year, but it is above all a reality to reckon so to understand the performance of our site and outline the most efficient strategies to intercept traffic. A recent study by Perficient Digital on 250 million SERPs reveals that snippets are “neutral clicks” and that ads steal traffic from the SERPs without a single click.
The study on the impact of the features in SERP
Reporting these data is an article by Search Engine Land (from which the following images are taken), which also summarizes the main results of this study: SERPs without clicks are a much less important factor when queries (commercial, most of the times) activate the appearance of ads, there are significant differences in the CTR of position 1 for branded and unmarked queries, and lastly featured snippets affect relatively the CTR in the aggregate.