Google My Business, a study reveals the average optimization level
We often talk about it: being present on Google My Business (GMB) is increasingly important for brands and especially for small businesses, because the Google service confirms itself as a valid gateway for both offline and online conversions. Not surprisingly, it is a decisive tool for local SEO, because Google Search and Maps are often for millions of consumers the first points of contact with commercial activities and their locations, physical or virtual.
GMB, the average optimization level of profiles
It is therefore essential to work to optimize the GMB profile, so to offer accurate and up-to-date information to users, and a search carried out in the United States by Places Scout – a local SEO software – gives us interesting insights into the average level of listings optimization, thus allowing us to find out which data are most frequently present and which aspects that brands still care too little.
Offering an overview of this study is an article on Search Engine Land in which Greg Sterling reports the main data of the analysis, performed throughout the year 2019 on 2.4 million business listings in over 30 categories. In principle, it emerges that the average profile of an activity on Google My Business has 73 reviews, 45 photos, 5 posts and a rating of 4.08 stars.