Google I/O 23: here comes SGE, there is more and more AI in the future of Search

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There was huge anticipation for the 15th edition of Google I/O, the event expressly dedicated to developers where, by tradition, the Mountain View giant presents the anticipations and fruits of the labor on all the products and services of the ecosystem. This year, the focus was mainly on the hottest topic of the moment, namely Artificial Intelligence with its applications, and the curiosity about Big G’s moves on this front was considerable.We can say that expectations were not disappointed, because indeed the central theme of Google I/O 2023 was the presentation of artificial intelligence advances to create more useful products and features, starting with a new search engine model, called Search Generative Experience.

Google goes all-in on artificial intelligence in its services and products

The new hardware lineup of the Pixel range, custom wallpapers on Android, more powerful editing tools in Google Photos, but above all many announcements about the applications of the latest AI systems and its various declinations in Big G’s various software: Google I/O 2023 can be summed up in this way, moreover on the heels of what has already been presented with Google I/O 2022 and previous editions.

Indeed, as Google CEO Sundar Pichai claimed in his opening remarks, Google already started “seven years ago on a journey as an AI-first company,” but today it is an exciting turning point and wants to seize the opportunity to “make AI even more useful for people, for companies, for communities, for everyone,” with an application approach to this technology that appears (at least in its intentions and premises) more responsible and shrewd than that of some competitors.

Pichai points out that Google today has “bthat each serve more than half a billion people and businesses, and six of those products each serve more than 2 billion users,” and this offers “so many opportunities to fulfill our timeless mission, which seems more relevant with each passing year: to organize the world’s information and make it universally accessible and useful.” Today, and in the future, making AI useful for everyone is the most profound way to continue that mission, and Google is doing so in four important ways:

  1. By improving people’s knowledge and learning and helping them deepen their understanding of the world.
  2. By increasing creativity and productivity so that everyone can express themselves and accomplish their goals.
  3. By enabling developers and companies to create their own transformative products and services.
  4. By building and deploying AI responsibly, so that everyone can benefit equally.

The top 10 announcements at Google I/O 2023

This theoretical framework finds deep application in practice, to make Google’s products “radically more useful” through generative AI, which, in practice, helps reinvent all of Google’s core services, including Search, in keeping with a “bold and responsible” approach.