How will Google be with MUM? Applications in Search and impacts on the SEO

It is the new milestone of Artificial Intelligence applied to Search, and in the first tests has already provided incredible support to improve the quality of results in vaccine related queries: the focus on Google MUM is increasingly high, and could not be otherwise given the premises related to this system of science fiction features. Now Pandu Nayak has also provided clearer guidance on how Google intends to apply MUM, on the planned roadmap and how the company is working to ensure that the technology is applied responsibly, so you can really radically change the way users interact with the most used search engine in the world.

Google MUM, roadmap to the application

These topics were the focus of the chat between the VP of Google Search and Search Engine Land on the near future of the search engine thanks to MUM, the latest arrival of Big G in