Discover on desktop: what changes for traffic and publishers
It’s been talked about for years, but now seems to be the moment of truth: although there have been no official announcements or proclamations (for now), Google Discover has started to appear on desktops, marking a silent but significant change for those who work with digital content. Previously relegated to the mobile version, Google’s feed of articles suggested based on user interests now appears on the Chrome homepage for those browsing from a computer, with a revamped interface and new visibility logic. While much attention is focused on the impact of AI Overview and the gradual erosion of organic clicks from Search, this development shows that there is still traffic to be captured, even in unexpected ways. Discover does not solve everything, but it remains a potentially influential channel, which is why it is worth asking ourselves what it really means today and how we can prepare for it.
Google Discover on desktop: what it is and what really changes
After years of being exclusive to mobile devices, Google Discover is beginning to appear in desktop browsing. The new feature was spotted in mid-May 2025 by some users in Australia and New Zealand, who found the personalized feed directly on the Google homepage, below the classic search bar.
There have been no official announcements or a declared global rollout: for now, it is a selective and gradual implementation that Google is testing on a small scale. Yet the effect is far from negligible.
Bringing Discover to the desktop means extending a content distribution channel to a time slot and usage segment—the workday, with the browser open—that had previously been left out. And while many of Google’s recent innovations seem to reduce the space for publishers, this one reopens it. Albeit in new ways that are yet to be fully understood.
How Discover appears on desktop and how to access it
On enabled devices, the Discover feed appears immediately below the search bar on the Google homepage in the Chrome browser. It looks like a sequence of recommended articles, each with a text preview, image, source name and logo, and some quick features to interact with or customize the feed.
No special action is required to access it: just open Google Chrome with a new tab or go to google.com, provided you are an activated user.
There are no dedicated settings or official instructions on how to enable or disable the feed manually yet. It is a transparent integration, but not yet stable: many users have reported inconsistent behavior in the feed’s appearance between sessions.
Comparison between mobile and desktop layouts
The adaptation to the desktop version involves some obvious differences compared to the mobile experience. The images of the articles are less prominent, often positioned on the left in a square box, while the title and the first few lines of the content appear on the right. The feed is more compact and readable, but visually less impactful. In addition, the desktop version often displays the “At a glance” section, which aggregates weather, sports, and finance data, but only in full-screen mode. The customization options via the three dots at the top right of each tab remain unchanged, as does the recommendation logic based on the user’s interests and past behavior. This is not just a technical transposition: it is an adaptation designed for a completely different user experience.
Geographical availability and activation methods
As mentioned, the desktop version of Google Discover is currently only available in certain English-speaking countries, including Australia, New Zealand, and, in some cases, Japan.
Activation is partial and seems to depend on variables such as browser language, geolocation, Google account type, and, in some cases, even the device used.
In short, two users in the same country may not see the same thing.
Some workarounds allow you to force the display by accessing other versions of Google with the parameter ?gl=nz or ?gl=au, but even in these cases, the outcome is not guaranteed. There is no official news on when (and if) the experience will be extended globally, but everything suggests that this is a gradual and silent test, in true Google style.
Google changes feed layout: more visibility for sources
One of the most noticeable aspects—already seen on mobile and also confirmed in the desktop version currently being rolled out—concerns the way Google presents content sources.
After years of the site name appearing in small print below the headline – often ignored by users – the logo and name of the publication now appear at the top, above the article image, in clear, easy-to-read graphics.
It is a seemingly minor change, but one that reflects a clear trend: giving greater recognition to publishers and reinforcing the perception of authority.
It is not just a matter of aesthetics: explicitly indicating the source influences clicks, trust, and the potential for loyalty. Google seems to want to respond – at least in part – to pressure from the publishing world by offering more transparency and visibility in an environment where users often consume content without even knowing where it comes from.
In the new layout, the source name has been moved from the bottom of the card to the top of the image, accompanied by a prominent logo. This applies not only to newspaper articles, but also to YouTube videos and other content suggested in the feed. The result is greater visual clarity, making the source of the content immediately recognizable. The change is already live on mobile (Android and iOS) and is part of a broader design update that also affects Discover desktop.
The stated and unstated goal is twofold: on the one hand, to improve readability and user experience; on the other, to respond to publishers’ demands for greater visibility.
How this change impacts editorial identity
For sites that thrive on content, being able to count on clearer identification in the Discover feed represents a significant opportunity. The effect of a clearly visible logo and name can impact brand recognition, especially on a platform where content is presented algorithmically, without active navigation by the user.
This means that every appearance in the feed can become not only a click, but also an opportunity to strengthen familiarity with the publication. It is a change that benefits those who have built a recognizable reputation and penalizes those who publish anonymously or with little care. For this reason, it becomes even more important to monitor the feed with visually appealing content that is consistent with your editorial image.
The feed you don’t search for: Discover’s logic and algorithms
Unlike classic Google searches, traffic from Discover does not originate from a typed query. There is no explicit user intention, no keywords to intercept: content arrives because it has been selected by a predictive algorithm based on browsing habits, apps used, videos watched, and pages previously read.
Google “decides” what might interest the user, based on implicit signals and behavior patterns. This radically changes the rules of the game for publishers: visibility is not achieved through relevance to a query, but through relevance as perceived by a system that anticipates that query. Those who want to stand out in Discover need to change their approach: it is not enough to be optimized, you need to be relevant at the right time, for the right user, as per the new mantra of modern SEO.
How Google chooses what to show in the feed
Discover’s recommendation system is based on a mix of behavioral and contextual signals: Google analyzes the user’s search history, apps used, content viewed in Google products, location, recent interactions, and interests defined by the user or inferred from usage to suggest articles that are consistent and potentially useful.
There is no query to satisfy, but rather a prediction of what might catch the user’s attention at a given moment, an implicit intention to be predicted and satisfied. The content displayed changes constantly, even throughout the same day, and cannot be customized in detail by the user, who can only influence the feed indirectly (by disabling unwanted themes or sources).
All this happens in a personalized and dynamic way: the same feed can change several times during the day, showing different content depending on the time, device, or even just the type of session open.
In this scenario, the key element is not the answer to the user’s question, but the ability to intercept their latent interest. This recommendation logic is reinforced by changes observed in traditional SERPs: the growing presence of social results—from YouTube to Pinterest, LinkedIn, and Facebook—is a sign of a clear direction: Google no longer limits itself to responding to what we are looking for, but interprets how we want to receive that response. If the intent is visual, it proposes a gallery. If it is experiential, it shows posts from other users. If it is immediate, the AI Overview kicks in. Discover fits perfectly into this evolution: in recent months, social posts – from X to Instagram – have also been spotted in the mobile feed among editorial content.
This is a consistent extension of the new paradigm: information is diluted in the flow of content, and what matters is not the source itself, but its ability to satisfy an interest. At the moment, it is not possible to know for sure whether this selection already includes social media in the desktop version of Discover, but everything suggests that it will. For publishers, this means rethinking content not only in terms of information, but also in terms of experience, visuals, and relationships. The line between publishing and socializing is blurring, and Google is reflecting this in the way it presents—and predicts—what is worth reading.
Factors influencing visibility and clicks
According to the experience of various publishers, there are some recurring characteristics in content that manages to stand out on Discover: timeliness with regard to a trend, explicit and informative headlines, eye-catching visuals, mobile-friendly formats (even on desktop), and recognizable overall editorial quality.
But there are no “hard and fast rules”: Discover is highly volatile, and the same publication can receive huge volumes of traffic one day and disappear from the feed the next.
Added to this is an important technical factor: compatibility with Google’s quality standards (Core Web Vitals, speed, page structure) remains an implicit condition for visibility.
Why traditional SEO and Discover follow incompatible logics
Optimization for Discover cannot be approached with the same tools or mindset as classic SEO. In Search, everything starts with a query: the user searches, Google responds. As a result, the entire SEO ecosystem has developed around search intent analysis, keyword selection, and the creation of content geared toward answering an explicit question.
In Discover, the logic is reversed. There is no search to intercept: Google suggests content that the user has not asked for, but which may be of interest to them. This means that there is no target keyword or traditional ranking. You cannot “rank” content on Discover: you can only make it compatible with the logic of algorithmic interest. Content can emerge because it is new, because it is well presented, because it addresses a hot topic at the right time—or, more simply, because it recalls the type of information that the user has already shown they appreciate.
The result is a highly volatile channel, but also a surprisingly meritocratic one: often, content that would not emerge in SERPs due to competition manages to generate traffic from Discover, precisely because it effectively intercepts a pattern of interest. For content creators, the point is not so much “which keyword to use,” but which angle to use to trigger curiosity, recognition, and proximity.
This difference makes working on Discover closer to publishing, journalism, and storytelling than to technical SEO. It requires a change in mindset: less keyword-based optimization, more awareness of context, format, and timing. If we want to find another comparison, it is a logic that nods to the world of social media or recommendation platforms, where performance is the result of an alchemy between content, timing, and perception. What matters is responsiveness: seizing the right moment, offering relevant content to the right user, in the right context.
EEAT, visibility, and trust: the value of sources in Discover
One of the factors that Discover and Search have in common, but which takes on a different meaning in the two contexts, is the EEAT principle: Expertise, Experience, Authoritativeness, Trustworthiness. While in Search it helps to guide the ranking, in Discover it directly affects the likelihood that content will be “pushed” into the feed.
In the feed, you don’t compete for position, but for trust: Google chooses to present content to a user only if it believes that source is reliable, competent, and consistent with the topic at hand. This makes the way a site builds its authority even more central: author identity, clear brand information, up-to-date content, and a tone that is recognizable and consistent with audience expectations.
In Discover, visual and narrative quality become an integral part of perceived reliability. High-resolution images, non-misleading headlines, and text that is readable and consistent with the headline all contribute to building a profile that is “worthy” of being shown. It’s not just about passing an algorithmic filter, but about convincing Google to bet on you in front of users who aren’t looking for you.
And in this context, authority is not declared: it is demonstrated.
Discover and Google News do not work in the same way either
When it comes to journalism, however, another aspect needs to be clarified: Google Discover and Google News are distinct tools, even though both are designed to offer relevant content to users. The main difference lies in their approach: Discover works predictively, while News remains a news-oriented aggregator.
In the first case, the system suggests content based on the user’s interests, browsing history, and general activity on Google products. In the second, it aggregates recent news and organizes it by source, topic, and newsworthiness. Discover can include a wide variety of content: evergreen articles, in-depth features, videos, guides, visual stories, and editorial content not related to current events.
The only real constraint is consistency with the user’s personal interests and compliance with general quality criteria: original, reliable, well-presented content. No request for inclusion or specific format is required. Google automatically selects the most relevant content based on engagement signals and the user’s profile. Those who want to increase their chances of appearing on Discover should focus on aspects such as high-quality images, clear and attractive headlines, mobile performance, and compliance with EEAT principles.
Google News, on the other hand, operates with much more selective criteria. It focuses on current events and news, and only aggregates content that serves a real journalistic function. Manual requests for inclusion were eliminated in 2019, but to be visible in Google News, you must meet a series of editorial and technical requirements: frequent publication, transparency about the publication and authors, clear separation between editorial content and advertising, a site structure that can be scanned by Googlebot News, permanent URLs, and a specific sitemap for news.
From a user experience perspective, the experience is also different: Discover is a continuous feed, integrated into the Google app and now partly into the desktop homepage, while Google News is a standalone platform (app and news.google.com website), organized into thematic sections, with the option to follow sources and receive updates on specific topics.
In summary: Discover is more inclusive and interest-driven, while Google News is more selective and structured around news. Both work automatically, but they address different needs and require equally different editorial approaches.
Traffic from Discover: numbers, duration, potential
At a time when attention is focused on the impact of AI Overview and the loss of visibility in Search, Google Discover remains one of the few alternative sources capable of generating significant volumes of traffic to editorial sites. Despite its random nature, the feed often outperforms traditional search, at least in terms of click-through rate.
According to data provided by Newzdash, Discover’s average CTR in the first quarter of 2025 was 8%, compared to a maximum of 2% for Google Search in the same period. Added to these figures is a growing relevance in terms of incidence: in some documented cases, Discover has surpassed Search as the main source of organic traffic from Google.
The interesting thing, however, is not just the quantity but the timing. Discover acts as a sudden and unpredictable multiplier, capable of pushing content for a few hours or days, generating a spike in views that is difficult to replicate. It is a logic of discovery, not search, and it behaves as such: it offers immediate visibility, but with no guarantee of continuity. For many publishers, it has become a channel to monitor closely, even if it is impossible to plan for in a rigid manner.
How much traffic does Discover generate?
Several analyses show that, in certain editorial contexts, the share of traffic generated by the feed exceeds 50% of the total coming from Google. Data collected by Newzdash on over 8 billion clicks highlights a significant shift: from 41.6% to 55.6% of Discover’s share of total Google traffic for the publishers monitored. During the same period, classic Search fell from 46.5% to 36%. In some publishing groups, Discover has already become the main entry channel, even ahead of organic search.
Although partial and specific to certain contexts, these figures show a clear trend: Discover is not a marginal channel. On the contrary, it is becoming the main tool Google uses to direct traffic to certain types of content, especially those most suited to the logic of recommendation (lifestyle, entertainment, light news).
CTR, impressions, decay: what to expect
The click-through rate is one of the most favorable elements of traffic coming from Discover. The feed shows fewer impressions than Search, but with a much higher ability to attract clicks. On average, an 8% CTR is a result that is difficult to achieve in other organic channels. However, this value should be interpreted with caution, as it is associated with a rapid and transient usage dynamic. The useful life of content on Discover is often very short: in most cases, traffic peaks in the first 24–48 hours and then drops dramatically.
This volatility makes it difficult to build stable strategies based solely on Discover. Content can gain visibility for no apparent reason, just as it can disappear without warning. For many publishers, the rule is to observe, not chase: record the peaks, but don’t base your editorial calendar solely on this type of visibility. The value is there, but it needs to be interpreted for what it is: a momentary boost that can make a difference, but cannot sustain a growth plan on its own.
How to track desktop traffic from Discover: the hidden parameter trick
One of the main difficulties for those who want to analyze content performance on Discover is the lack of granular data in Search Console. Unlike standard Search reports, the Discover section does not allow—at least officially—performance to be broken down by device. In other words, there is no “desktop vs. mobile” filter available through the interface (yet?). But something has changed, quietly.
In recent weeks, some SEOs and analysts have discovered that it is possible to access separate desktop traffic data from Discover by adding a simple parameter to the Search Console URL: &device=DESKTOP. Once the standard report has been loaded on Discover, simply add this parameter to the end of the address in the browser bar to filter traffic from computers. The effect is immediate: the platform returns data consistent with expectations, clearly distinguishing between traffic generated from desktops and mobile devices. Similarly, you can use &device=MOBILE to return to the classic view.
This “side door” is not officially documented by Google, but it has a structure consistent with the other parameters used in the platform, and it appeared at the same time as the desktop rollout of the Discover feed. The lack of API support and manual access only suggest that this is still a feature in testing or gradual release.
From a strategic standpoint, this possibility comes at the right time. Knowing whether content has gained visibility on Discover from desktop can help you better understand user behavior in different environments, evaluate which formats perform best on large screens, or even highlight distribution anomalies. For content producers, it’s an opportunity to stay ahead of the market: observe the first signs, set dedicated benchmarks, and start treating Discover desktop not as a copy of mobile, but as a channel with its own dynamics and priorities.
When it’s really worth focusing on
Despite its structural limitations, Discover represents a real opportunity, especially in three cases.
The first concerns publications capable of publishing timely and up-to-date content, able to pick up on a trend at the exact moment it explodes.
The second concerns those who have developed a strong visual identity: powerful images, impactful headlines, consistency of style.
The third, perhaps the most interesting, concerns publishers capable of working with “scrollable” content: light reading, useful, accessible without context, suited to the logic of discovery and curiosity.
Focusing on Discover makes sense as part of a broader strategy, where traffic is built on multiple levels: Search for the long term, Discover for immediate impact. But to do this, you need awareness: neither obsession nor indifference. Those who manage to use it as a tactical lever, without expecting it to become the backbone of organic traffic, can reap the benefits.
How to increase your chances of ending up on Discover
There is no official guide to “ranking” on Google Discover, because it is not actually a SERP, nor is it a channel that can be activated directly. But by looking at what is rewarded—and especially what is ignored—it is possible to identify some recurring guidelines.
Discover values content that responds to current interests, is visually appealing, timely, and easily accessible.
The approach is closer to that of social networks than to classic SEO: what matters is attracting attention at the right time, with the right format. This explains why many publishers have started to develop content specifically designed for the feed, working in parallel with the logic of Search.
Strategies that work according to publishers
From the analysis of data and statements collected in recent months, some clear trends emerge. Content that gains visibility on Discover tends to have:
- A strong visual component: well-chosen, relevant, high-resolution images;
- A clear, direct, informative headline, without artifice or ambiguity;
- A current topic or one that can be linked to the user’s stable interests (technology, health, travel, entertainment);
- A compact narrative structure designed for quick reading.
Many publishers have also successfully experimented with adapting content to make it more “scrollable”: articles that don’t require too much context but offer immediate value. The choice of publication time can also affect the likelihood of catching the algorithmic boost window. In Discover, timing is almost always crucial.
What to avoid at all costs
What works for SEO can become a hindrance in Discover. Content designed solely to catch keywords, lacking visual appeal or written in generic language, is unlikely to make it into the feed. The same goes for ambiguous or forced headlines, designed to generate clicks without delivering on their promises.
Clickbait is discouraged in this context: the algorithm tends to favor content that offers a clear match between title and content. Even dated texts, despite updates or tweaks, struggle to gain new visibility unless they are completely rewritten and republished with an updated slant.
Another common mistake is treating Discover as a parallel version of Search, replicating mechanisms optimized for queries. But there are no queries here: there is a prediction of interest, which is fed by different signals. Ignoring this almost always leads to invisibility.
Diversify formats for desktop and mobile
With the arrival of the feed on desktop, it is also necessary to reconsider how content is designed visually. Large, central images that work on mobile can be redundant on a large screen. Conversely, text previews take on a more important role: the first sentence of the article is shown in the feed and can make the difference between a click and a scroll.
This means writing incisive introductions that guide the reader and pique their curiosity in just a few words. The format of the headline may also need to be adjusted: on desktop, where visual space is distributed differently, headlines that are too short or too long can lose their effectiveness.
Looking ahead, treating Discover desktop and mobile as distinct environments—in terms of layout, expectations, and behavior—will become increasingly important. Those who start doing so now will have a head start.
Discover in the current context: the last real opportunity for publishers?
In recent months, the balance of traffic sources from Google has changed substantially. The introduction of AI Overview and AI Mode has reduced the number of organic clicks available in Search, taking space away from editorial links in favor of concise, pre-packaged answers. At the same time, the rise of social media such as Reddit in SERPs – favored by the algorithm itself – has shifted visibility and authority toward forum-generated content, penalizing many traditional publications.
In this scenario of growing uncertainty, Discover stands out as an anomaly: a growing channel, still expanding, and above all unaffected by the logic of AI Overviews. The feed does not show AI-generated answers or multiple aggregations: it offers individual editorial content, selected based on the user’s potential interest.
It is a simple but powerfully strategic dynamic that, at least for now, continues to generate real traffic in the form of clicks and page views. For publishers, it represents one of the few remaining levers that can still be directly influenced.
The role of Discover in balancing the Google ecosystem
Several testimonials gathered from international publishers suggest that the launch of Discover desktop is neither random nor isolated. Some interpret this move as a balanced response by Google to criticism of the impact of AI Overview on the visibility of editorial content. While Search tends to aggregate information and return it in summary form, Discover is the opposite: it links back to the original article, encourages direct interaction, and values publishing as a source.
In some cases, publishers have seen an increase in traffic from Discover that has offset (at least in part) the decline from Search. It is a form of algorithmic redistribution of traffic, which responds to the need to keep the information ecosystem alive without sacrificing innovations based on artificial intelligence. For Google, Discover is also a way to give back to publishers some of the visibility taken away elsewhere.
A (perhaps temporary) window of opportunity to be exploited intelligently
The absence of AI Overview on Discover should not be taken for granted. It could be a permanent choice, but also a transitional phase before further integrations. In any case, the present offers a favorable condition: the feed offers pure editorial content, selected according to recognizable and—in part—influenceable logic. This condition may not last.
For this reason, those who work with content now have a real opportunity: to invest in Discover not as a replacement channel, but as a tactical lever to be integrated into a diversified visibility strategy. Working on the format, testing timing, and adapting content to new desktop spaces can make all the difference at a time when every click counts. Free visibility on Google has not disappeared entirely: it has simply moved elsewhere.
Future scenarios and open questions
Discover’s trajectory is far from clear. It remains to be seen whether Google will extend the desktop feed globally, whether it will integrate generative elements into this context as well, and whether it will maintain the current structure or radically change it. At the same time, uncertainty also surrounds the long-term impact: will Discover bring loyal readers or will it just be a volatile traffic accelerator? And to what extent do the content suggested in the feed influence the construction of editorial authority?
These are questions that cannot yet be answered definitively. But at a time when editorial visibility is under pressure from all sides—search, social, AI—every space that can be conquered must be monitored, tested, and exploited. Discover is not a guarantee, but it is one of the few tangible alternatives available today. Treating it as a residual opportunity would be a mistake.
Doubts and FAQs about Google Discover on desktop
Before dismissing Discover as “yet another Google novelty,” it is worth observing it for what it represents today: an evolving channel, still unpredictable but not irrelevant. Its debut on desktop is not just a technical expansion, but a clear sign of Google’s willingness to experiment with new ways of distributing content, even outside the traditional logic of Search.
For those who work with information, content, and editorial strategy, understanding when and how Discover can offer visibility means facing change with clarity. Without illusions, but with the right tools to recognize opportunities.
Here is a summary of some practical answers to the most frequently asked questions about Discover on desktop.
- What is Google Discover on desktop?
It is the computer version of the Discover feed, the automatic content suggestion system that Google offers based on user interests. Already active for years on mobile devices, Discover displays personalized articles, videos, and updates directly on the Google homepage. The desktop version, still in the rollout phase, takes this logic and applies it to browser navigation on computers, opening up new visibility opportunities for content publishers.
- Is it already available everywhere?
No. At the moment, Google Discover on desktop has only been spotted in a few countries, including Australia, New Zealand, and—sometimes—Japan. No global rollout has been announced, nor is there an official timeline. Some users are able to force the display by accessing the Google homepage set to google.com with geographic parameters (?gl=nz, for example), but even then, activation is not guaranteed.
- How do I access the Discover feed on desktop?
The feed appears automatically on the Google homepage, below the search bar, for enabled users. It does not require any active actions, extensions, or browser changes. Access depends on factors such as geographic location, account type, browser language, and Chrome configuration. At the moment, it is not available on other browsers (Edge or Firefox).
- How can I monitor the performance of my content on Discover?
Performance on Discover can be monitored via the dedicated report in Google Search Console, which provides data on impressions, clicks, and CTR. It is important to note that, currently, data segmentation by device (desktop or mobile) is not available directly in the interface, but you can use specific URL parameters to filter the data.
- Is it possible to track traffic from Discover desktop separately?
Yes, although not through an official option. In Google Search Console, you can access data segmented by device by manually adding the parameter &device=DESKTOP to the Discover report URL. This allows you to analyze the specific performance of content shown on desktop. The feature is not documented, but it returns data consistent with actual traffic.
- Is it possible to influence the personalization of the Discover feed?
Users can personalize their Discover feed by following or unfollowing certain topics or sources. For publishers, it is important to understand that personalization is based on signals such as browsing history, app activity, and previous interactions. Therefore, providing high-quality, relevant content can increase the likelihood of being included in the feed of interested users.
- Is Discover content indexed?
The content shown in Discover comes from pages already indexed by Google. However, inclusion in the feed does not follow SERP logic and does not depend on ranking. Discover works on a predictive and personalized basis: the algorithm selects what to show based on the user’s interest, not the organic position of the content.
- Can video content appear on Discover desktop?
Yes, Google Discover can include video content, such as content from YouTube, especially if it is relevant to the user’s interests. However, the predominance of text content over video content may vary depending on feed personalization and user preferences.
- Is it necessary to use structured data to appear on Discover?
The use of structured data is not a requirement for inclusion in Discover. However, implementing structured data can help Google better understand the content of your page and potentially improve visibility in other Google products.
- Do you need AMP to appear on Discover?
Initially, yes: in the early years of Discover (from 2018 onwards), adopting AMP was an almost implicit requirement for gaining visibility in the feed, especially in the mobile version. Many publishers associated their presence on Discover with publishing in AMP format. But the landscape has changed: AMP has gradually lost its centrality in the Google ecosystem, becoming marginal. In 2025, AMP is no longer necessary or beneficial for appearing on Discover. The feed regularly (and almost exclusively) includes “normal” web pages, provided they are technically optimized. In this context, Google evaluates parameters such as the current Core Web Vitals (INP, LCP, CLS) to determine the quality of the user experience: fast interaction times, layout stability, and visual performance remain key factors. Continuing to produce AMP content does not guarantee any preferential treatment.
- What is the difference between Discover and Google News?
Google Discover is a personalized and predictive feed: it recommends content to users based on their interests, past searches, and activity on the web and in apps. It can include news articles, but also evergreen content, guides, videos, or insights, chosen for their thematic affinity and potential individual relevance. It is not linked to an explicit query or a chronological context: the user does not search, they receive suggestions.
Google News, on the other hand, is a news platform focused on current events. It acts as an aggregator and organizes recent news into thematic sections and editorial sources. Unlike in the past, it is no longer necessary (or possible) to manually request inclusion: Google automatically evaluates which content is relevant to the platform based on criteria specific to the journalistic context, such as publication frequency, editorial transparency, timeliness, and adherence to news guidelines.
In short: Discover is driven by user interest, News by the topicality of the content. Both work automatically, but respond to different logic. Valid content can end up on Discover even without being news. To appear on Google News, however, the content must have recognizable journalistic characteristics and adhere to the platform’s editorial criteria.
