Bubble charts in Search Console to optimize SEO strategies

They are called bubble charts, and it is a tool widely used in science to describe the relationships between analyzed entities and facilitate the understanding of data. SEOs can also find benefits from these charts, and in the latest episode of Search Console Training Daniel Waisberg takes us through how we can optimize our site’s organic performance (also) thanks to these bubble charts.

What are bubble charts

At a general level, a bubble chart is a visual representation of data that precisely uses bubbles or circles of different sizes to display information, used especially when we want to visualize large datasets because it allows us to represent multiple pieces of information at once: each circle or bubble represents a variable and its size corresponds to the importance of the data, thus providing an immediate glance for analysis. Usually bubble charts use (and display) three dimensions of data: each entity, with its associated trio of data, is represented as a bubble, where the position of the bubbles on the chart may indicate two of the three dimensions, while the size of the bubble itself represents the third dimension.

For this reason, bubble charts prove very useful for highlighting the relationships between the quantities being investigated, because they quickly reveal the relevance of the entities, but also how the data influence each other and whether there are identifiable trends; in addition, the bubble chart can be customized to include different combinations of colors, legends, and backgrounds to make the presentation even easier to understand (as well as eye-catching).

Bubble charts are especially useful when you have large amounts of data and want to see relationships between different variables, but they can become confusing if there are too many bubbles or if the bubbles overlap; therefore, it is important to use them carefully and make sure they are always clear and easy for the audience to interpret.

Bubble charts and SEO, Google’s advice

Analyzing performance data in Search is always a challenge, but it is especially so if we have a lot of long-tail queries, which are harder to visualize and understand. As Google’s Search Advocate reveals, bubble charts can become our ally in the work of improving the performance of our website, because we can use them to analyze data on Search performance in Search Console.