SEOZoom Case Study: in-house management of the Windowo site
We open a new window on the daily use of SEOZoom and the success stories told first-hand by our users. Today, presenting his experience is Elia Caneppele, who manages the website www.windowo.it, an online hardware shop specialising in window and door accessories, and has succeeded, thanks to our tools, in increasing the organic visits of this online shop, in particular by improving SEO in the categories and creating informative content on valuable keywords.
SEOZoom tools for Windowo
Elia wanted to submit his case in order to offer interesting insights for those who have an e-Commerce but do not have a team to devote to content creation, and therefore ‘have to fend for themselves, as I did’.
As usual, we let him speak for himself and go into the details of the strategic operations, interventions and tools that made it possible to achieve this good result.
Elia’s story
Here is the premise: my goal obviously is to sell more and increase visits as much as possible in the shortest possible time. I never have time: I have to create content, manage major problems, check orders/suppliers/customers. On top of that, I have two small children who get out of school at half past three in the afternoon.
I have people to help me, but the content part I do all by myself (even at night, if needed).
I use SEOZoom because it’s simple, the focus is on the Italian language and it advises you which are the best things to do first to get the result first. I also tried Semrush, but SEOZoom is the only one that guides you, you never feel alone. Every day it tells you: look today you should do this. Almost like a video game, it’s great because you always want to score higher.
The strategy to improve the organic traffic
The ‘real’ work began in 2019, when I realised that the site was only well positioned with brand and product names, but that for transactional and informational words, especially dry ones, it was not making visits. I realised this by observing my competitors thanks to SEOZoom.
Specifically, I started with my macro-categories – handles, mosquito nets, automation, demotic, burglar-proof – and then I moved on to the sub-categories: in 6 months of optimisation work, I went from 10,000 to an estimated 20,000 visits. I would look up the most important keywords on SEOZoom and then write an article, trying to follow all the advice presented by the editor of the editorial plan.
I made the leap to 50,000 plus thanks to the blog content: I used SEOZoom to figure out which topics to cover based on the number of searches made. It is true that they are not purely commercial keywords, but they do relate to my sector, such as window bonuses and renovation, which are pulling strong.