SEOZoom Case Study: Startup Geeks and the most strategic tools
“We have been your customers for years and we really like your tool because it allows us to better perform our keyword research and competitor analysis.” so opens the email from Chiara Lozito, Content Marketing Specialist at Startup Geeks, who wanted to share with the whole community her experience with the daily use of SEOZoom’s tools to manage the content strategy of the Startup Geeks blog, which aims to train, connect and grow conscious entrepreneurs through an online incubator (Startup Builder), a community for innovators (Innoplace), a Digital PR service and an Innovation service. We then leave the floor to Chiara, who describes precisely how she articulates the work of researching topics, keywords and insights to write content able to train and inspire Italian innovators.
SEOZoom for Startup Geeks: content strategy and beyond
SEOZoom is the first tool we use to structure our SEO strategy: this is because it is more comprehensive than the others and allows us to have a broader overview of our site’s SEO.
First of all, we really appreciate the fact that it allows us to create a personal blueprint for our site.
We use this feature a lot to keep track of all the most important keywords for Startup Geeks and see at a glance if there have been any changes in their rankings.
Another activity in which SEOZoom supports us is competitor analysis.
Startup Geeks’ industry is competitive, so we constantly perform analysis to monitor the performance of our key competitors. In this way, we can identify new keywords on which to base our next articles.
In addition, we can note the keywords in which competitors rank better in order to update the corresponding articles and improve our ranking.
The steps of keyword research and topic optimization
In addition to these routine activities, SEOZoom is the tool we use to write all our articles: the goal we have with the blog is to always provide useful content to our visitors to make clear the value we can offer through our services and expertise.
Let’s take one of our recent articles, the one on Blockchain, for instance.
This is definitely a very competitive topic, and SEOZoom helped us structure our SEO strategy to aim for great rankings.
Thanks to SEOZoom, we were able to get an overview of the main keyword and understand the opportunities it offers.
Then, we analyzed the SERP and compared our ideas with competitor articles to identify any gaps in their content and fill them with ours.
Next, we looked at the search intent of the keyword and whether it is a primary or secondary keyword, a very important factor.
On the same screen, we greatly appreciate the section with recommended keywords with the same search intent to be used in the article for better ranking. We take a lot of inspiration from these keywords to write quality articles that meet users’ needs.
Lastly, let’s also take a look at the correlated keyword section using the Keyword infinity tool to get a broader idea of what users really want to know.
More generally, when we write an article for the Startup Geeks blog, we always do keyword research with SEOZoom.
Another example is this research we did for the Elevator Pitch article.
For each keyword, we took a look at the overview with the main data.
Then, we made sure that the keyword met the main search intent of the users.
Next, we looked at the “Correlated Keywords” section for new keyword suggestions for analysis.
Finally, we went to the “Competitor Analysis” section to get an overview of the SERP for that keyword and to assess the quality of the title tag, description, URL, and subheadings of the competitors. In this way, we were able to identify any gaps and fill them through our content.
How to use SEOZoom’s tools for blog management
Aside from article writing, SEOZoom also supports us in constant site monitoring activities.
For example, we use it to check the performance of our keywords and it is very useful for keeping an eye on our competitors.
In short, SEOZoom is an indispensable tool for our SEO strategy because it allows us to track all the activities of our site with a single platform.
