Strategies and best practices to manage site pagination from an SEO perspective
Smooth and intuitive navigation is one of the “secrets” of a positive user experience on any website, but there is a problem: the larger your site becomes, the greater the possibility of being forced to paginate some of its sections or content, with what that entails in terms of management. Proper pagination is a factor that can make all the difference for user experience and SEO, and it is often considered one of the most complex and relevant aspects of optimization work, because it affects not only how we “store” all the work done, but also how we present our content to Google. So let’s try to understand what pagination means, what methods and techniques we can follow, and what are steps and best practices to create an SEO-friendly and, above all, user-friendly pagination.
What is pagination on a site
Pagination or page layout is essentially a web design technique for dividing a site’s digital content across multiple pages to make it easier for users to navigate and browse.
This process, which in English is called web pagination, results in the creation of a series of distinct pages, usually accessible through numbered links or through “next” and “previous” buttons, that allow a large set of data to be displayed in manageable blocks rather than loading them all within one page. Sites such as eCommerce, online newspapers, forums, and blogs make extensive use of this technique, which spreads content across multiple pages and allows a site’s content to be organized and divided across multiple pages, to make lists of articles or products on a site more manageable and to create comprehensible paths for crawlers and users.
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