September 20 Google Search News, Big G’s latest news

A version of John Mueller still at home from Switzerland (and unusually without glasses) retraces the last months of work of the Google ecosystem and the evolutions taking place in the world of Search: although there were not many launches during the summer, the new September episode of Google Search News is still very rich and tells us how various tools of Big G are changing, like the Search Console, and what news webmasters, publishers and SEO specialists have at their disposal.

Sommario dell'episodio di Search News di settembre

Here comes Search Console Insights

The first news on the Google newscast is the launch of a preview of Google Insights, the new tool that combines data from Google Analytics and Google Search Console in an easy-to-understand way for content creators.

The goal of Google Search Console Insights is to help site owners improve their sites in Search and make it easier to track their progress by providing new approaches to sharing insights to enhance visibility in Search.

Using all the features of Google Analytics and GSC can be challenging, even for experts, says Mueller, and “Insights aims to make this much easier, especially for owners of less experienced sites”.

The tool is currently available in preview to a limited number of users for initial testing and at the moment you can not add new sites, but Google “hopes to expand it over time”.