SEO for vocal search: a guide to trends and best practices

Voice search is rapidly gaining popularity among online users, as various studies on its dissemination point out, because it is easier, faster and more colloquial than traditional research. The theme has long been the focus of attention of digital professionals and – although perhaps the initial hype has slightly waned – it is increasingly important to publish optimized content and focus on SEO voice search, to be able to intercept this important slice of audience and win prominent positions on Google Search and voice devices.

The evolutions of SEO vocal search

For several years now, the development of voice and virtual assistants has been looked at with particular care (and perhaps anxiety) by those who work in the SEO and in the world of digital marketing; now seems to be somewhat diminished the concern about the disruptive force of this technology, also because the smart speakers of Google Home and Amazon, so far, have not managed to become the devices that change the market, as many had predicted, and the Search has remained “apparently” the same.

In fact, there has been a slow and steady growth in the use of voice on smartphones in the last decade or so, starting with the introduction of Siri, and when we talk about “voice search” we refer in large part to the activity on smartphones, as a searchengineland article points out.

Behind the scenes, Google continues to invest heavily in understanding human language and the BERT algorithm is an important, but not unique, example of how the search engine tries to understand the search intent more deeply, using the understanding of natural language.

What is the SEO vocal search

It was therefore inevitable that tactics and solutions were sought to make the content of the site more suitable for voice reproduction, grouped under the SEO voice search name, which is precisely a set of techniques that aim to optimize the content, phrases, key